Peard
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A pear a day, finds you a date straight away
Human connections have always been giving a sense of acceptance, identity, and a feeling that we are not alone. In an age where people have never been as connected as today, surprisingly, it became difficult to form healthy relationships or establish more profound connections. On top of that, users demand casual meetings too.
Being a two-platform dating app, Peard paired people in a different way, separating the ones looking for soulmates, from the ones looking for fun.
A new brand identity was created to help Peard communicate its vision to help people form more meaningful relationships, or just have fun.
Year: 2019
Client: Peard Dating App
Client: Peard Dating App
Pears come in many shapes and sizes
Some varieties, like Abate, are elongated, while others, like Comice, are short. Asian varieties like Nashi are round, and some others are more like... well, pears
The challenge was to figure out a shape that is abstract yet detailed enough to be a vessel for all pears.
The challenge was to figure out a shape that is abstract yet detailed enough to be a vessel for all pears.
A color system inspired by pears
Unlike many other fruits, pears have a wide palette of alluring colors ranging from chartreuse green to crimson red. Sometimes, they're a canvas for an enticing blend of two colors offering an inspiration for vibrant gradients.
